Free Search Engine Optimization (SEO) Tips - Step By Step
by: Robert Toth
Before submitting your site to search engines it is very important to optimize your website. If you can not afford a search engine optimization service, make sure to follow our search engine optimization tips to have your web site well optimized for the top placement in search engines.
Step 1. - Analyze your competition
The best way to start optimizing your web site is analyze your competition. Take a look at the web pages that currently have top rankings (Top 10) on Google and try to find out what these pages have done to get these rankings. - analyze the first top ten web sites related to your branch
analyze keywords they are using
look at their source code, meta tags
look at their keyword density
look at their comment tag, alt tags, title tag
internal and external links on their websites
look how many sites linking to them
check out the quality and link popularity of sites that are linking to your competitors
look how many pages they have
After all you can tell is it easy to beat your competition or it is not.
Step 2. - Start to improve your website with quality content
When optimizing your website always use keyword in the meta tags which are reflected in your page. It is not going to help your search engine ranking if the page has nothing to do with the topic. a) Choose the right keywords
As mentioned before, analyze your competition but never use the same keyword and description tag. There are two great resources for finding out the most effective keywords. - Overture - WordTracker b) Creating meta tags - TITLE Tag
The most important tag is the Title tag, because it is in the head section of your website and many search engines use it. Title tag should be short (about 14 words), descriptive and to the point. The title is appeared on first line in the search engines. c) Creating meta tags - DESCRIPTION Tag The next important meta tag is description tag. It describes content of your web page
shouldnA't be longer than 120 characters
description is for the search engines not for the viewers to see
d) Creating meta tags - KEYWORD Tag
use the most important keywords that your website represent
we recommend to use 5 keywords separated by a commas
one keyword should have 1 - 3 words
e) Creating meta tags - ROBOT Tags
Step 3. - Check your website URL before submit to search engines.
Your website should be finished without errors:
no broken links
no spelling mistakes
have a good design
no html tag mistakes
have a site map
Step 4. - Submit your website to search engines
Submit your website into the most important search engines, it brings you the most of traffic. Make sure to submit your URL for free to www.google.com, www.yahoo.com, www.altavista.com, www.alltheweb.com, www.excite.com, www.lycos.com, www.webcrawler.com, www.Alexa.com, www.Jayde.com, www.whatuseek.com, Open Directory (The ODP powers core directory services for some the most popular portals and search engines on the Web, including AOL Search, Netscape Search, Google directory, Yahoo directory, Lycos, DirectHit, and HotBot, MSN and hundreds of others). DMOZ and Yahoo Directory listings are tremendously valuable. There are a lot more free and paid search engines and directories to submit, but if you do not have time to search for and submit, you can also use our search engine submission service.
Step 5. - Build your link popularity (offpage optimization)
Next significant step you should do with your website is build your link popularity. Link Popularity is the number and quality of other websites that link to your site. Top rankings depend on your link popularity. It can be done with creating a quality reciprocal links from related web sites and Internet directories.
We can build for you a non-reciprocal and reciprocal links if you choose our link building service.