7 Steps to Easily Increase More Sales - Step 3

 by: Tina Valiedi

You'll find plenty of advice on techniques and methods to

use for increasing sales. But which ones do you believe?

Which ones do you try? How do you know their methods will

produce the same results?

Many web site owners make the big mistake of trying the

"latest" and the "greatest", thinking that they will see

the advertised results or at least a high percentage of it.

They may see an increase or just as likely see a reduction

in their current figures.

When you test and track you can be sure you'll know the

answers to the questions just asked. In Step 2 we discussed

how to set up the split test and what to track. Now we'll

look at the different things to test and track.

Step 3 - What To Test For Better Conversion

There are many elements contained in your web site sales

copy that can be tested...an overabundance at times! You

can even test different groups of elements. It is usually

best to start simple and test the most crucial element of

your sales copy... The Headline.

1. Your Headline

This one element will break or make your web sales copy...

If it doesn't grab your visitor's attention, they won't

bother to read any further down the page. Changing one word

can phenomenally improve your conversion rate and it can

also reduce it. If you only test headlines, you'll still

come out way ahead of the sales conversion game.

2. Pricing

There are times when a higher price will outpace a lower

one...if there is perceived value added. Test your market

to determine what it's willing to pay for your information

or product.

3. Graphics

Should you put a fancy header graphic on your web sale site

or not. Run a test of your sales copy... one without and

one with the graphic.

What else can you test? This list will give you some ideas:

Guarantee,Payment plan options,Pop ups,Sales copy length,

Bullets, Thank you page, Order page, Bonus offers etc.

This is a partial list...the most critical is still the

headline. Your testing should start there. Change one word,

change the color of the words or of selected words. Try two

different headlines or different fonts. The formula from

Step 2 will help you find your conversion rates for each

variable tested.http://www.mpstrategiesfirm.com

Two common question asked about Step 2 are: "My site has

very low traffic, should I still test?" and "With a lower

traffic site won't the results be skewed if you don't use

50 actions?"

Two excellent questions... Yes by all means you can begin a

split test even if own a low traffic site. In fact, test

becomes even more important because you want to make the

most from that traffic.

You won't want to miss Step 4 when we reveal the secrets of

testing low traffic sites and how to use your test results

to increase your conversions.

About The Author

Tina Valiedi is a contributing author for MPStrategies Firm a company whose breakthrough service unleashes the power of the internet to drive hidden potential clients to your site. For more marketing how to information visit: http://www.mpstrategiesfirm.com

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