Search Engine Marketing is possibly the most credible form of advertising!
In the majority of cases, for a search engine user to find your website they need to go into their favourite search engine and type in keywords for what they are looking for. Due to the accuracy of results provided by search engines these days, there is a very good chance that an internet searcher will find the type of business they are looking for within the first two pages of their favourite search engine, especially if they are using Google, Yahoo or MSN.
When a business uses television advertising, newspaper advertising, or any other type of form of advertising, they are targeting a very broad range of consumers, and many viewers of these mediums have no interest in the product they are viewing. There are advantages to this; after all if an advertisement is well designed, it may create a need (or want) in consumers which will entice them to go out and buy that product or service. Television advertising is the best medium for creating needs that weren't previously there as television stimulates the consumer through both visual and sound to capture the consumers' attention; a main reason why television advertising is so expensive as a marketing option.
Unlike most forms of marketing, the internet gives you the opportunity to provide considerable information to the consumer.
If your website is well organised and laid out, with out overwhelming the consumer with too much information, it can provide the information needed to sell your product or service.
The information on your website should cater both for the people looking for a brief overview of what you offer, as well as a more detailed overview for those people that like to drill down into detail. Unless your website is purely an information website where people want to spend considerable time reading through everything, then you should avoid going into lengthy detail. If you have too much information, people will often lose interest altogether and will likely close your website and start looking at your competitors.
I strongly recommend that if your website is not bringing in the business that you would like, you make it a priority to have a professional company like Quantum Web Solutions analyse your website and give you advice on how to improve it, and start generating more business for you.
Why is this so important? Because in today's ever evolving internet market, more and more consumers trust the internet and search engine results before other advertising mediums to bring them the product or service they desire. If you are not positioned well, then you are missing out on valuable business.
About The Author
Andrew Seidel - SEO Specialist and Search Engine Marketing Consultant for Quantum Web Solutions in Sydney, Australia.