If you are taking the time to research Search Engine Optimisation (SEO), it is very important that you are researching the right information. There are a couple of steps you can take to ensure the information you are researching is credible. The following are two points for you to look at:
Verify the age of the articles you are researching - Like much to do with the internet, Search Engine Optimisation is an industry that constantly evolves. The age of an article can play a large part in the credibility of the information you are reading; factors that were important a year ago in SEO, today have very little weight and are not worth devoting as much time and energy to. Link pages are one of these factors. (Discussion article on link building coming shortly) In some cases SEO techniques that were very effective in the past do not work at all anymore, or in some cases can even go as far as getting you banned from search engines altogether.
The next thing to ensure is that the article is written by a credible source. This can be difficult to establish at times, but often the best way is to talk to experts in the SEO field, or read articles written by various experts to see if there is a common element to what you are reading.
As the search engine companies keep secret most of the exact algorithms they use to list websites, much of what is written and the techniques used are through both experience as well as experimentation. Most SEO techniques can be applied to a website regardless of the industry or type of website, but as each website is different, the end result of two different websites where the same SEO techniques have been applied will be as well.
Content plays a major factor in this. Content is, and will most likely always remain an important factor in helping to gain strong search engine optimisation rankings, as the content of a website will usually provide a clear understanding to the search engines of what your website is about.
It is really important that if you are employing SEO to your website that the methods you do use. If you do use the wrong methods, you can be banned from search engines altogether which will mean you will often need to start from scratch. This can take many months of hard work, and lost business. If you are unsure, it is best if you use a professional Search Engine Optimisation company to optimise your website.
Note: Many Search Engine Optimisation companies are not using current and up-to-date techniques when it comes to search engine optimisation. If you have been doing your research, make sure that you ask key questions to test an SEO company's knowledge. If you don't feel comfortable with the answers provided you are best looking at a different company.
About The Author
Andrew Seidel - SEO Specialist and Search Engine Marketing Consultant for Quantum Web Solutions in Sydney, Australia.