Opt-in Emails Are Better
by: Desmond Mantor
Buzzwords and other terminology relating to the internet are
being churned out constantly. However, they rarely mean
anything new and normally refer to terms used prior to the
internet age. Opt-in emails are one example.
Email marketing is little more than traditional direct
mailing. The format has changed but the principle remains
the same: send out a lot of ads to a lot of people and
hope for some responses. The problem with this marketing
strategy is that it is very inefficient and costs a lot
of money. Worse, there are thousands of ads that go unread
making the entire process a very wasteful affair.
On the other hand, opt-in emails produce qualified leads
only because you can send them to only those people who have
granted you permission to send your marketing material to
them. No wonder, any marketing major will tell you that
these are the best leads to have. Opt-in emails are
different from the basic email marketing campaigns in the
sense that people have started abusing spam and all the ads
that pile up in it are never read and almost always land up
in the virtual trash can. But, opt-in emails are likely to
be personalized and welcomed by recipients.
There is no discounting the fact that it is a great
challenge to find people that are willing to receive your
offers. However, the good news is that there are
specialized services on the Net, offering subscribers who
are willing to receive offers from companies such as yours.
Of course, you have to choose the subscribers judiciously
in order to target potential customers. It would make no
sense to send emails promoting fireplace accessories to
people who are looking for car deal offers. So, it is
important to specify your market when you select one of
these opt-in subscriber services. Also, make sure they have
separate lists of people looking for different kinds of
offers. You will certainly find one if you do some research
before selecting a service.
Having qualified leads is essential if you are to get the
most out of your advertising dollar. Wasteful mass
campaigns are a thing of the past. Internet marketing is
future and opt-in emails are a part of that future.
Although specialized opt-in email services do indeed cost
money, it is cash well spent if it produces a stream of
people that are interested in hearing what you have to
offer. If you are tired of poor results from email
marketing efforts, maybe it is time to refine the
approach and utilize opt-in emails to boost your sales.
About The Author
Desmond Mantor is the Director of Marketing for Have
a company specializing in providing pre-qualified traffic
for commercial web sites, proven to convert to sales
at higher rates in comparison to other major pay per click
sources. For more details please visit
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