Search Engine Promotion - - - Be Sure To Go Overseas!
by: Bob Schwartz
They call it the World Wide Net, so why just concentrate your firms search engine submissions on U.S. search engines?
The main reason to get your real estate website listed on the foreign websites is: Good foreign search engine rankings will generate new clients!
This is especially true if your firm is located in a major metropolitan area. Here is some of the actual business created directly from our top foreign search engine rankings: Potential new immigrants, business persons considering setting up a business office, foreign nationals considering immigration, and a foreign couple whose son got arrested in Orange County and they needed to contact a local Orange County attorney to help.
Why heed my advice? Well, lets add some real world credibility to back-up my advice. So how does our own main legal website rank on foreign search engines? We have many number one page placements. Below are just a few of our PAGE ONE foreign search engine rankings for the very competitive phrase Orange county attorneys on our Los Angeles-Orange County legal website;
AOL-UK - Sympatico (Canada - MSN-UK - MSN-France - MSN Germany Google Mexico - Google UK - Google Germany - Google Japan
Check today to see if your website is listed on the top foreign search engines. A good starting point is to check the engines hyper-linked above. Perhaps the best way to obtain high foreign search engine standings is to first achieve top ranking on the major US search engines.
Before a quest for higher rankings, you should obtain a comprehensive report on your sites current page one through page three search standings. You need a base-line or starting point to see if your efforts are effective. An example of such a detailed report can be viewed at:
To enhance your reports usefulness, I would suggest that you run the same report for your biggest legal competitor. This report will then give you not only a benchmark but a set of goals to strive for.
The second important report you should run is a link popularity report. Good quality incoming links are vital to top search engine ranking. Here again it is imperative to run this report against your local competitors. An example of such a detailed report can be viewed at: