Joe revealed that he often starts to write with a working title in place. After the article is written, he goes back and selects the best headline that'll stop readers dead in their tracks.
Over the years, he's discovered 30 tried-and-proven formulas (many have been in use for over 150 years) for writing hypnotic headlines.
In the List Crusade interview, Joe revealed 3 of his favorite headline formulas that you can use today to start writing hypnotic headlines that will grab your readers.
Would you like to know them?
1) Ask a question--Joe claims that this formula is a billion dollar tip and his secret weapon. Here's an example that Joe recently used: What Is the Secret To Getting Rich Today?
According to Joe, questions engage the mind and open your reader up to the message you're trying to communicate. Warning: the question must be open-ended and not something that can be answered with a YES or NO. It must be one that can only be answered by reading the article.
By the way, did you notice that I used this method in the headline of this article? It works, doesn't it?
2) Use the word WANTED to start the headline--This word grabs attention and calls out to your target audience. Just think about WANTED posters in the Old West or want ads in your newspaper...
For an example of how to use this technique, I could have titled this article as:
Wanted: Internet Marketers Dying To Know Joe Vitale's Top 3 Secrets To Writing Hypnotic Headlines
3) Start the headline with beginning word "Who Else"--You've probably seen this in many different ads. It's a standard pattern that many top copywriters use. Why? Because it works. By the way, did you notice that this technique is actually a variation of Joe's favorite technique of asking questions? ...
For example: Who Else Wants To Know Joe Vitale's Top 3 Secrets To Instantly Writing Hypnotic Headlines?
As you sit there learning these techniques, you are getting more and more excited about actually writing headlines for your articles and sales letters.
If you're at all involved in Internet Marketing, I can't think of a more knowledgeable person to learn from than Joe Vitale. You can *listen to Joe's entire interview* at:
Instant hypnotic list-building tricks that'll pull in subscribers like mindless zombies
What is Karmic Marketing?
Mental techniques to make writing killer money-pulling copy a breeze
How to use an "ethical bribe" to get subscribers to your ezine
Take these secrets from Joe Vitale's interview and use them today. The more you use them, the more you'll find that they'll become automatic and your Internet Marketing will prosper.
Copyright 2005 Rick Miller
About The Author
Rick Miller is a Certified Master of Web Copywriting and co-founder of List Crusade. For fre^e access to Joe Vitale's entire interview, along with 51 other audio lessons from top Internet Marketing and Self Help Gurus--go to: http://www.ScientificInternetMarketing.com/joevitale