Creating Your Own Information Product: What Should You Write About?

 by: Ronald Gibson

You would like to create your own information product, but you are stuck. What the heck should you write about? This could be the hardest step involved in this entire process. The reason I say that is because when you begin anything for the first time it ALWAYS seems that much more difficult due to it being the very first time.

Add to that the fact that for some people, writing is an almost impossible task. But let me just tell you that writing up an article, special report, or a 340 page ebook isn't any different than learning to roller blade. Except that you'll get a lot less bumps and bruises! At least physically anyway :-)

But it doesn't have to be this way. The best advice for what to write is write about WHAT YOU KNOW. That makes everything SO much easier. And, don't think you don't know anything, because everyone knows something.

Before you begin writing, be sure you have the proper tool to write with.

Of course you can start out with the simple Notepad or WordPad tool that came with your computer when you purchased it. However, to cut through some additional formatting steps, i.e. - copying and pasting, etc., it's best to start out with a tool with a bit more function like Microsoft Word, or the better, and FREE alternative, Open Office.

You can download a copy from . You'll want to pick up the Open Office Suite so you're sure to get EVERYTHING. This is SO helpful to those of you who don't have, or can't afford expensive programs like Microsoft Office or PDF Maker programs.

Now that you have just the right writing tool, let's start writing! Make a list of the things that you do, or like to do. Whether it's your job, a hobby you enjoy, or caring for children or pets. Even the smallest thing that you might not think is important, like an easier way to clean up after family get together. A good thing to remember is that things we often take for granted or overlook because we do them on a constant or consistent basis someone else might have an interest in learning and have NEVER done before. Then, look over the list you just created and choose a subject from it. But, keep a hold of this list somewhere as you may want to return to it to invent a NEW product, or even several new products.

Here are a few example topics that might give you a better idea of what to strive for:

  • Organic Gardening

  • Japanese Bonsai Tree Growing and Care

  • Low-Fat Dessert Recipes

  • Working with Leather

  • Buying a Car with No Credit or Bad Credit

  • Fly Fishing for Beginners

  • Pit Bulls as Pets: A Positive Experience

  • Home-Made Cat Treat Recipes

  • Having an Iguana as a Family Pet

  • Being a Better Parent

  • Making the Most Out Of Every Day

  • Hot Air Ballooning

  • Bird Watching For the Family

  • Model Airplane Construction

  • Coin and Currency Collecting

  • Proper Car Tune Up Instructions

  • Knitting, Crocheting, Sewing

You get the idea here. The more you narrow down your topic, the more specific the niche category will be and the less competition you'll have when moving further along in the process.

Pretty much any topic or subject can be turned into a profitable information product if you put the effort into it.

You don't have to have ANY knowledge about one particular subject, as you could always do research on the topic, by having prior experience or working knowledge of the material you plan to cover will make the project go that much easier and quicker.

Once you have your first topic picked out that you will be writing about, it's time to begin really writing it up. Now don't be afraid. This is easier than you might think. The way to write up an information product is to write as if you are explaining the subject to someone who has no previous knowledge of it or has never heard of what you are talking about.

Go from beginning to end. Leave out nothing, no matter how small the detail. Remember, most of the people that purchase your information product will be new to the whole process of your subject matter.

You have just jumped the first hurdle in the process of creating your own information product.


Copyright © 2005 Ronald Gibson

About The Author

Ronald Gibson is a Web Designer and Internet Marketer. He is the Webmaster of, which offers information about some of the best money making opportunities on the Web. For more information, visit: and

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