How Affiliates Can Subsidise All Their Purchases Using Customer Reciprocation

 by: Michael Lever

Imagine if you had received a subsidy for every online purchase you've ever made?

As an affiliate marketer, how would you like to earn sales commission each time you purchase from any website?

How many commission payments have you put in someone else's pocket?

Did you know that anyone can now be subsidised in the form of a guaranteed sale at their own or affiliated merchant site, whenever they purchase any product, service, membership or program from any website?

If you did, then you would have heard of "customer reciprocation”, the new buzzword taking root in the world of affiliate marketing and customer acquisition.

It describes two of the newest services around namely affiliate directories (not to be confused with affiliate program directories) and customer acquisition exchanges. These are in effect an evolutionary improvement on link exchanges in that they provide paying customers instead of potential traffic (leads, click-throughs, or visitors).

From a merchant's perspective, imagine selling more of your own product each time you purchase anything online. For merchants running an affiliate program, you will make additional sales each time any of your affiliates shop online.

However, the ultimate benefit customer reciprocation brings to merchants is that their products become exponentially more appealing. This is because a customer acquisition exchange will subsidise the cost of the purchase to their customers with no loss of profit to the merchant.

If you are an affiliate marketer, imagine partnering with other affiliates in a way that allows each of you to gain the commission for personally referring each other. With "customer reciprocation", this happens automatically each time you purchase anything online.

A customer acquisition exchange allows all affiliate and network (MLM) marketers to leverage off each other's commission and downline potential. It also allows merchant website owners to leverage off each other's profit potential.

The beauty of customer reciprocation is that it can be exploited without risk!

Merchants just need to list their sites for free while affiliate and network marketers just enter their referral URLs for free.

I sincerely hope you consider making customer reciprocation work for you.


Michael Lever

Copyright 2005 Michael Lever

About The Author

Michael Lever is a co-founder and CEO of, an independent company offering unbiased tools and services to help affiliate and network marketers build profitable online businesses.

Partnering affiliates the world over.

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