I have been a blogger since September 2004 but only began to take it seriously this year. My blogging journey began when I stumbled upon a company owned by Google named Blogger.com that offered free tools to build a website.
In fact Blogger provides you with free several templates which you can customize in addition to a domain name hosted on their server. You can host your blog on your domain if you like to. Here are some benefits I found while blogging:
1) Easy to manage. A blog can be set up by even a novice in no time. All you have to do is post and publish. Blogging can get as simple as that or even more complex.
2) Easy to update. Blogs can be updated weekly or daily instead of sometimes monthly for a static website. Even adding a few paragraphs a day can be done in no time and can be beneficial to your search rankings.
3) Get spidered quickly. Search engine spiders crawl blogs with greater frequency than static webpages. I have had webpages that took over eight months to be indexed in Google where as Yahoo sometimes index my blogs in weeks sometimes days.
4) If you write articles then you can post all of them on your blog in addition to free reprint content that is widely available everwhere. The more content you have the better.
5) You can get your website indexed quicker. An article or a piece of news about your website with an optimize anchor link will send the spiders your way in no time.
6) Sell advertising space. If you have a popular blog then you can create a revenue stream by selling ad space. Blogads is one of several places where you can sell your ad space to major companies.
7) Similar to offering ad space, you can add Adsense to your blog to monetize your content. What I love about Blogger is that once you plug in the Adsense code into your main template, a new page is created and Adsense is automatically displayed when you make a post.
8) Review your affiliate products. If you have a blog that is in a niche then you can find affiliate programs for that niche and do reviews of them for a commission. Every time someone purchases the product or service through your link you make money.
9) It is still early to catch on. Blogs and RSS feeds are used by the minority of internet users which makes it excellent for you to start blogging right now. Less than 10% of the Americans which is the biggest online market use this emerging trend.
10) Can be syndicated. An easy way for your readers to stay in touch with updates is to add your blog to their My Yahoo and My MSN. They can see the latest information and how long ago it was added.
11) Yes a bonus! Savvy marketers know that if you add your blogs to My Yahoo you can have it indexed in no time by Yahoo. You can use these two websites to inform blog directories that you have updated your content.