Generic Domains & Search Engine Traffic
┐by: Abe Cherian
Investing in a quality Generic Domain Name is the most
effective and long lasting Marketing Strategy for your
Internet based operation.
In today's competitive online marketplace, it's increasingly
difficult to get your website noticed or even seen by your
Unless you are a large company with tens of thousands of
dollars to spend on advertising and search engine
optimization -- you may end up in the bottomless pit of huge
search engine databases and never get the attention you
Now, there is an easier way to get noticed and attract
millions of search engine visitors starting from day one.
The choice of your Domain Name is the most important
Marketing Strategy you'll ever make to help you to rank
higher on thousands of Search Engines and attract millions
of visitors each year.
The truth is, websites with Generic Keywords in their domain
name WILL list higher (in the first 20 listings on top
Search Engines) than the most optimized websites and is
easier to find on top Search Engines.
Before purchasing a domain name, there are many things to
consider. In order to be seen by buyers when they are using
a search engine to look for a product or service, it is
essential that your website be one of the first 20 or so
listed. One of the best ways to insure this, is to use a
GENERIC domain name for your website.
Using a search engine is very similar to looking up a
product or service in the Yellow Pages of your local phone
book - under the generic name of the product/service you
will find companies that have what you are looking for.
Similarly, on the internet, some search engines list
websites by how closely the website name compares to the
item being searched for.
If your business name is ABC Corp. and you are in the
business of selling 'Baby Toys' online. You'll drive
thousand times more targeted traffic if your Domain names
includes your "Main Key Word" on it like:
http://ABCKidsToys.com; Instead of your brand name ABCCORP.COM.
A good generic domain name can put you way ahead of your
competition in the search engines, and, can literally be
worth many millions of dollars.
In the past, some companies believed that company
recognition was the key and were willing to pay a lot of
money to obtain this. The internet, however, is changing the
way that knowledgeable company executives are attracting
Unless you are willing to spend hundreds of millions of
dollars on advertising, it is much more important to select
a generic domain name that identifies the product or
services you provide to users on your website.
With a GENERIC domain name and a programmer who understands the importance of generic keys to search engine spiders, your website can be way above your competition on internet search engines.
By Abe Cherian
Copyright ┐ 2005
You may publish this article in your ezine, newsletter on
your web site as long as the byline is included and the
article is included in it's entirety. I also ask that you
activate any html links found in the article and in the
byline. Please send a courtesy link or email where you
publish to: firstname.lastname@example.org
About The Author
Abe Cherian is the founder of Multiple Stream Media. His website NicheDomainNamesNow.com sells memorable domain names that are highly in demand. Find out if you can find a winning domain name for your business.