So You Want to Advertise on The Internet

 by: David Bell

So You Want to Advertise on The Internet

Many people have heard some horror stories about advertising on the internet. But, as it is in everything in life, there's upside as well as a downside. The following article documents some of the most common myths that people have heard concerning advertising on the internet

#1- You need a computer to advertise on the Internet

You need a computer to access the internet, to design and load the web site, to go online to see your home page, or if you want to make use of electronic mail to receive and respond to prospects, but you don't need to own one. Internet advertising services are popping up everywhere and can relieve you of the requirement of owning a computer. Advertising services can create an ad or a home page for you that can be as basic or elaborate as your budget allows. But it is your responsibility to see that you get the best out of your bucks. Do some research. You need to decide which service to use and who offers the best services with the best results.

#2- It costs a huge amount of money to advertise on the Internet

Maybe at one time it did, but it certainly doesn't now. Or, at least, it shouldn't. There are still some services out there that try to suck you dry, but it shouldn't cost you an arm and a leg to place an ad or get a page on the Web. Be a smart shopper and look around. Compare prices and services, currently the average prices range from $20 - $50 dollars per month.

#3- If I place my ad or get a home page on the World Wide Web 50 million people see it

Well, let's break things down and take a look at it in further detail. There are an estimated 30 - 50 million Internet users on line, and it's growing at increasing speeds. However, you will not be seen by all of them. It's just like running an ad in a magazine with 100,000 readers. Not all 100,000 people will see it. What it actually means is that you have a potential audience of 30 - 50 million. Also bear in mind, that the actual number of people that see your site will greatly depend on where your site is located and how actively it is being promoted.

#4- Search Engines guarantee that my web site can be found on the Internet

Search Engines are one of the ways that prospects can find your site. In an article "Thinking About Advertising On The Internet, by S. Hunter and G. Kosch" it states that "..there are roughly about 500 existing search engines, and of them only a dozen of them are really good." Our explanation is that there are only about 12 search engines that are used by everybody everywhere, the rest are industry or region specific - so not as many people use them. Also, there are many types of promotional sites other than search engines (directories, classified ads, free-for-all links, etc.). All in all there is a list of about 5,000 of all types. The chances of a prospect finding the right search engine where you registered is highly unlikely. You'd have a better chance of being found with bigger search engines like Yahoo and Google.

So How To Successfully Advertise on the Internet?

The real trick is to get serious, qualified prospects to click on your web page. If you are just getting unqualified people because you are promising something free, you are waisting money. Your ads must be carefully written to attract the right people.

Our goal is to help you to become a stronger, faster, smarter advertiser. The Internet really does offer endless opportunity - if you have a great web site..

And if you find our web page interesting and easy to use, maybe Professional Advertising can help you on your web page. In all seriousness, paying professionals to help you with your advertising is a very good investment that will give you a very high return. Running ads that don’t work is just too expensive.

Sometimes it's difficult finding the exact advertising information that you are looking for, which, because they're leaders in the field, with exactly the help and information you require, it's important to visit these internet sites. Sooner rather than later we hope to make this site into the webs premier advertising spot. So don't hesitate to book mark our site so that you can pay a return visit. We're expanding quite rapidly, and like we said about, our research on advertise on the internet is complete, so we know what we're talking about. So please return here again soon. Thank you.

I hope this helps in your future advertising decisions.

About The Author

David Bell

Advertising research and development center.

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