Using Product Reviews to Build Your Online Business
by: Wendy Wood
Pitfalls of Online Shopping
Any web consumer can tell you that shopping for products and services online can be both frustrating and rewarding. On the one hand, the proliferation of web-based businesses makes it easy to find numerous options; however, that same number of available options can make shopping online a nightmare. How does the consumer decide which provider offers the best value for their dollar? While each customer is unique in how they make the final decision about who to buy from, adding 3rd party product review links to your site can give you the competitive edge in an overcrowded marketplace.
What are Product Reviews?
Consumer product reviews are independent opinions about the products that you sell. While anyone can put up a storefront website and write rave reviews about their own products, independent product reviews provide an unbiased opinion about your merchandise that adds credibility to your site. Product reviews are comprised of product details, value measurements, personal editorials and frequently contain favorable comparisons to similar products. Investing in product reviews for your inventory will lead to establishing trust with the consumer which in turn prompts return shoppers, word of mouth advertising and a significant increase in business. Think of product reviews as another avenue of your marketing strategy.
Product Reviews Benefit Your Business
As a business owner, product reviews can increase your business in several ways:
a?? Inspire customer confidence and instill credibility for your venture
a?? Positively differentiate your site from other suppliers of similar product
a?? Provide advertising and links to your site from the Product Review site
a?? Increase customer satisfaction
Product Reviews Benefit Your Customers
Having product reviews performed on your merchandise produces positive results for both the business owner and the customer. Customers can fully inform themselves as to what they are purchasing leading to fewer miscommunications and returns. In addition, many customers will appreciate the added confidence in the quality of the product and the reliability of the business. The continuing increase of web scams has made most web shoppers skeptical, and anything you can do to build their trust will increase their willingness to buy from you. Satisfied customers are the key to building a lasting, profitable online business.