How To Build A Viable MLM Business

 by: Odidis Neshah

Mlm business a viable business venture. As in every business endeavor, some companies without adequate planning, solid foundation and logistics, open shop as network marketing companies, but go under sooner than later causing losses to members instead of the promised gain.

Most other companies (unethical pyramid schemes not backed by useful products) deliberately offer opportunities which are by all means unprofitable to members. Every one unsuccessful network marketer, therefore, creates as many other disgruntled individuals as he or she had introduced into the business.

However, do not let other people's failures deter you from succeeding. No matter the misgivings associated with MLM, evidence abound that this system of "direct sales" business of consumers dealing directly with producers is continuously being adopted by many companies around the world. Very many people are also turning their lives around reaping great rewards doing the same thing most other individuals readily scuff at as too hard and unprofitable.

The reason for failure in mlm is just the opposite of the reason for success. You must avoid going into any business without adequate planning, knowledge of the particular business as your foundation, and then WORK, work the knowledge you must have acquired of your chosen program, for these are the three basic necessities that make success in any endeavor.


A viable mlm company should be product backed

The mlm company has a physical headquarter-address

The mlm company's compensation plan is reasonable and paid as and when due.

There is a track record of company and member's success

The mlm has been around for more than five years

The mlm company is continuously spreading to other countries

Membership of the mlm company is international

The company keeps to its promises to members, e.g. special awards etc.

You see, an adage here says: "It is not wise to give a bad coin to a friend, relative or neighbor, because it dents relationships". Be sure that any company you chose to join its network marketing business is a successful one. Since network marketing is about introductions, let it not be your lot to introduce anyone to failure. So unless you are absolutely sure of the company you have signed up with, work for your close associate to see your success and voluntarily join you. Images of disrepute hardly go away, you know.

So you are not satisfied with your ability to settle your bills, your freedom scope, and you are surely in need of a better income stream, but you have heard about numerous failed mlm schemes or have tried some schemes yourself that did you no good, so you condemn all as worthless? Well, let me tell you here and now that counterfeit is the opposite of the real thing, so find it, find the real thing, it is available.


Success is like thunder; it requires a lightening which requires a stormy condition to strike. So first you need a goal, a desire to be whatever you want to be, then secondly you need a vehicle for reaching your goal, a solid well oiled vehicle, thirdly, you must learn to drive that vehicle to your goal, to your success.


If you join a network marketing company you do so because you want to increase or supplement or engineer a huge conduit pipe of income stream. So the best way to go about recruiting down lines to help you achieve your goal is to go for those who have the same mindsite as you do. People who are motivated like you, people who are on the lookout for business ventures, people who are prepared to understand what it is all about. People who are hungry for success. PEOPLE WHO ARE READY TO CAUSE THE ACTION THAT MUST IMPACT ON THEIR LIVES AND CREATE THE REQUIRED CHANGE FROM SUBSISTENCE TO AFFLUENCE. People who are of this mindset might not be available in your neighborhood, and even if you find a few of them in your locality, remember that you need to build a huge network, so you require quite a good number of such people if you must succeed.

So what must you do?

You must reach out just like a successful network marketing company, spreading your tentacle around the world - thanks goodness - the internet is now here.


You need a website for your business. This is where people get a first hand information on your business. Your site must speak straight to your prospective visitors about the business. It must be easy to understand what you are putting across, and offer the opportunity of signing up or ordering your products online.

So how do you get those who are hungry for success to visit your site and get to know about your offer?

You may buy a list of people who want to start a new business online and phone them to sound them out on their intentions and see if they fit your scheme. However, beear in mind that not all of them will be interested in your offer. Some will show interest without commitment, so be sure to spend your time only with the overtly interested, they are the ones who will do it like you, the ones who will make your strong legs in the network.

Have your website linked to related sites and write articles about your business and submit to article directories regularly. Signup with entrepreneurial emailing programs. Only entrepreneurs signup in these kinds of programs so that anyone who joins your network from there is very likely to come with the advantage of a practicing network marketer.

If you need to increase your earnings, then to achieve your goal, you must remember to: plan, study and work your knowledge of a viable mlm company, introduce leaders into your network and watch the floodgate of exponential income open for you in your network marketing business.

About The Author

Odidis Neshah is a seasoned network marketer - See for more articles on mlm success

Copyright © Neshah 2005

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