Do You Have The Right Stuff For Home Based Business Success?

 by: Kirk Bannerman

Have you ever wondered if people that are successful in home

based businesses share some common characteristics and, if so,

what are the primary ones?

The dictionary defines successful as:

*having a favorable outcome, or

*having obtained something desired or intended, or

*having achieved wealth or eminence

When applied to a home business, I think the definition of the

word successful involves a combination of financial gain, time

flexibility, and being able to call your own shots (being your

own boss). The order of importance will vary from person to


I have had the good fortune to be quite successful with

home-based internet businesses. No, that is not completely

accurate, I have had success because I have invested a lot of

sweat equity in my work at home business activities.

Having spent many years in the corporate world, I am a firm

believer in the team aspect of business and so I naturally

gravitated toward network marketing instead of trying to go

solo selling products/services and competing with the big players

like Yahoo, Amazon and the other well known names.

After doing considerable research, I found a very well

established and financially solid internet-based company to work

with. Using my business experience in the "offline world" and

developing my internet marketing skills on the fly in an OJT

(aka: on-the-job-training) format, things have gone very well and

I recently spent some time trying to identify some of the primary

traits that are common in my most successful team members.

Whether you're breeding bird dogs, or race horses, or drafting

college football players to play in the's important to

develop "markers" that can be very useful in predicting success.

>From my offline, traditional, business experience I have known

this from the get-go, but for some reason I was slow to learn

(or, was it re-learn?) that identifying the people with a high

likelihood of success is even more important when developing an

online network marketing business that depends upon teamwork.

Reflecting back on many of the truly successful people I have

worked with in network marketing, I made a list of the numerous

success factors that emerged when I assessed each person

individually. After compiling the list, three factors seemed to

stand out as being the most common success indicators. In no

particular order, these factors were:

*approaching the business with a long term perspective. It takes

a lot of time to become an "overnight success"

*exhibiting the tenacity of a pit bull

*being able to ride the emotional roller coaster (two steps

forward and one step back) in the early stages of developing

the business

Just because a person has these characteristics, it does not

ensure success and, on the flip side, a person is not necessarily

doomed to failure just because he or she does not possess them


About The Author

Kirk Bannerman operates a successful home based business and coaches others seeking to start their own home based business. Visit his website at for more details.

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