10 Inside Secrets to Google Adwords - Part 3
by: Ron Isaiah
Has this ever happened to you? You spend hard-earned money
on Google Adwords pay-per-click advertising and you lose
more money than you make. It seems that Google is getting
richer while you get poorer. There are several tricks to
advertising on Google Adwords that unless you know them, it
becomes almost impossible to turn a profit on your
advertising. Part 3 of this series continues the theme of
revealing the inside secrets of successful, profitable
advertising with Google Adwords.
If you missed Part 1 or Part 2 of this series, simply send a
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Secret #8 - Track your ads by keyword in Google Adwords
After spending the time setting up separate AdGroups within
Google Adwords for each keyword as mentioned above, the key
is to know which keywords are costing you money and which
ones are profitable. The only way to know that is to track
how many people click on the ad and which of those clicks
convert into sales (or actions you hope the prospect to
take, such as registering for your email newsletter, etc.).
There are several ways to do this, including Google Adwords
own ad tracking system (which I do not recommend for several
reasons that I won't elaborate on in this brief article).
Ad tracking basically comes down to a choice between paying
for a subscription to a service or buying software that
installs on your own web hosting server. From hard-won
experience, let me tell you to avoid the subscription
services altogether. Relying on someone else's service for
your critical stats is a gamble you do not want to take.
There are several good software programs out there that will
do the job, but I recommend the one you can find at:
Secret #9 - Put keywords in your ad text in Google Adwords
Did you know that the keywords that are part of the text of
your ads in Google Adwords will appear in BOLD? If someone
searches for "plastic widgets" and your ad text reads "50%
off plastic widgets", then the phrase 'plastic widgets' will
appear in bold when your ad is displayed. This makes a huge
difference in the click-thru rate of your ads!
If you don't believe me, simply follow the tip mentioned
above for split-testing your ads and create two ads, one
with the keywords in the ad text and the other without. You
will be surprised at how much better the Google Adwords ad
with the keyword(s) in the ad text performs.
Secret #10 - Only run ads on the Google 'Search Network' in
When creating a new campaign in the Google Adwords system,
the default campaign settings are configured to show your
ads on both the 'Content Network' and the 'Search Network'.
Google has a pay-per-click affiliate program called Google
Adsense. This program pays people for each click on Google
Adwords ads that are displayed on their own web sites. The
problem for you, the Google Adwords advertiser, is that you
do NOT want your ads showing up on any old website that has
relevant content to your ad. You only want your ad
displayed to people actively searching for the keyword(s)
that trigger the display of your ad. Why? Because these are
the best prospects for whatever you are trying to sell!
The power of the Google Adwords system is that you can
attract highly-targeted, motivated buyers to your site by
displaying an ad relevant to what a person is searching for
at the moment that person is looking for what you are
selling. By allowing your ads to be displayed on Google's
'Content Network', your ads are showing on all kinds of
websites being casually surfed by people that may not be
interested at all in what you are selling. This means you
are paying for these Google Adsense clicks for less than
The first thing you should do when creating a new Google
Adwords campaign is uncheck the 'Content Network' box in the
campaign settings and limit your ads to being displayed only
on Google's 'Search Network' to insure only highly qualified
and motivated prospects click on your Google Adwords ads.
Make no mistake about it...finding qualified, motivated
buyers and getting them to your website when they are ready
to buy is what doing business online is all about. There
is no better marketplace for this steady stream of valuable
traffic than with Google Adwords. By employing the tips and
strategies outlined in this series of articles, you will be
armed to the teeth to convert those hard earned dollars
spent on Google Adwords into profits for your online
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