Search Engines Are A Source Of Tension In An Online Home Business


 by: Kirk Bannerman

For a long time I have been a member of several search engine

optimization forums and I have recently noticed that the stress

level of many webmasters has gone way up (this is especially

true since Yahoo and MSN have decided to seriously try their hand

at competing with Google in the search marketplace). This

applies not only to webmasters involved in Internet-based home

businesses, but to webmasters in general.

Additionally, it seems that many people that are in the business

of search engine optimization (SEO) are, with good reason, going

completely bonkers. As Google came on the scene in 1998 and

quickly dominated the search business, website optimization

became largely a game of shooting at a single target, namely,

pleasing Google...for all intents and purposes, Google became the

"800 pound gorilla" of the search engine business.

Since the advent of search engines (particularly Google) spawned

the whole SEO business, I guess its only fair that the search

engine industry can once again turn the SEO business on its ear,

and it seems now to be sort of a cat and mouse (not desktop)

relationship that can get really interesting as we move forward.

Not only are there now several viable players (most notably

Google, Yahoo, Microsoft and Ask Jeeves) in the search engine

business, but they are all adopting different and frequently

changing algorithms for determining the ranking positions for

websites.

The current game is that webmasters are trying to

figure out how the various search engines perform the rankings

and, on the flip side, the search engines are striving to be

unpredictable to those webmasters and SEO firms.

For those people using websites to promote a home based business,

it can be stressful constantly trying to determine "what the

search engines want" and agonizing over every downward

fluctuation in rankings that their website may experience.

Looking forward in time, I think we can expect that rankings will

fluctuate frequently and will not be at all consistent from one

search engine to another. It will be quite common that for a

particular search term a website might suffer a drop in position

ranking for search engine "A" and an increase position ranking

for search engine "B" at essentially the same point in time.

Rather than stressing out over every position ranking "wiggle", a

better approach might be to just focus on "what do visitors to

my site want?". The search engines are striving to give their

users a quality (relevant) search experience and if you are

focused in giving visitors to your website what they are looking

for, these paths will meet somewhere down the road.

You can save yourself alot of consternation by focusing upon the

needs of the website visitors you are seeking to attract, rather

than chasing the frequently changing ranking algorithms of

several search engines. Focus on a single target instead of

chasing several moving targets at the same time.

This article pertains to natural searches only, as paid search

engine advertising is a completely different situation.

About The Author

Kirk Bannerman operates a successful home based business and

coaches others seeking to start their own home based business.

Visit his website at http://www.business-at-home.us for more details.


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