The Email Marketer's Three Best Friends

 by: Barry G. Swenson

Whether you are an experienced ezine/newsletter editor or

a newbie trying to build a mailing list, there is one

thing you all must strive for. That one thing is a

professional looking end product.

How many emails have you received that have so many

spelling errors in them that you simply can't take them

seriously and delete the email.

How about the email that starts off Ok but you get to the

third line and it runs on to the right, seemingly to

infinity. BOOM...

Delete It

Even if you are care full about both of the above, you

still have to watch out for the dreaded SPAM filters.

Almost every email client has them and if you send an

email with one of thier filtered words, BAM...

there goes your email, right into the Bulk or Junk

folder, never to be read by anyone. Even if they have

subscribed to your list, unless they have whitelisted

your "from" address you can still wind up in the junkpile.

OK, you started out wanting to send a simple email to

your list about a new offer and now it would seem that it

will take over an hour just to be sure you don't look

like an illiterate or have your email wind up in the junk


This is where your three best friends come to the rescue.

They are Spellcheck, SpamCheck and Formatit

I publish several newsletter and ezines, plus a few

thousand mailing lists, (yes, I said a few thousand) and

about 98% of my mailings get through to the recipients,

have correct spelling and they are formatted to the readers

email box.

After I write anything I plan to send by email I use three

simple, free online tools to insure this and it takes me

no more than than five minutes.

Here is how I accomplish this.

I write my email or article, such as this one, in notepad

and the first place I go is

Once there, I copy and paste my entire email into their

online spellchecker and I immediately get back a report

not only showing me the misspelled words but offering

suggestions for changes. Keep in mind that this program

doesn't recognize certain words such as email, ezines,

spam, etc. But as long as you know this and ignore these

suggestions you will be OK.

I make the required changes using their online tool and,

voila!, my email has correct spelling and it only took a

couple of minutes, faster once you get used to it.

I can now copy this text back into my notepad and save

the changes.

My next step is to SpamCheck it so that it will get past

the filters. I go to and

use their online SpamChecker. I use the same procedure as

before. I copy my entire text and paste it into the

online tool and click submit.

This will return a TOTAL SPAM SCORE and explain how it

arrived at that score and what the scores mean. I can

then make any simple changes required and I'm done.

Time, about a minute and a half.

OK, I now have an email with correct spelling that should

get through all but the most stringent filters. The next

task is to format it to fit my readers email account.

While every email client is different, almost any one of

them should be able to read an email that is formatted to

58 characters per line, including spaces.

That is where my Mailing List Manager seems to work best.

So now I go to

Basically the same procedure. I copy and paste my entire

email copy into it and enter my desired column width.

Click submit and there you have it. A professional

quality email that is ready to promote my products.

At the last minute, after proofreading this article, I

decided to add one more item. That item is Proofreading.

While I am a big fan of using swipe files for blurbs and

bits of info and copying those into my work, I always

carefully proofread the finished product.

I have been seeing a lot of several common mistakes that I

would like to warn you about.

The most common is people using the word "loose" when

they mean "lose"

Example: "You won't loose money on this deal". While I

try not to lose any money the only money I have that is

loose is my loose change :-)

The next would be the use of "aloud" when they mean


Example: "You aren't aloud to import any email addresses

into this mailer".

Hmmm.. Is it allowed if I do it quietly?

Last, but not least, is the use of "coarse" instead of


Example: "Click here to get a Free Marketing Coarse".

Sounds pretty rough and hairy to me.

While there is much more to writing professional email

copy, if you use these simple, free tools you will be

well on your way to becoming a successful email

marketer. I hope this information has been helpful to you.

And I didn't even ask you to subscribe to my "Free Coarse"

© 2006 Barry G. Swenson

About The Author

Barry G. Swenson has been making a living online since

1997. He is currently the editor of Email Solutionz

eZine and the creator of the Master List Builder.

He can be reached for comment or questions at This article may be copied

and reproduced as long as this resource box is included

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