Writing for the Search Engines
by: Glenn Curry
You are working on your website. You want to get it search
engine ready, but dont have a clue where to start. First of
all, youll want to do some research through a service, such
as WordTracker. If you want to rank high in the search
engines you should take some time to research which keywords
would be best to use. Search engine marketers know that any
time you spend on optimizing your website will be worth it.
Too Much of a Good thing
If you are new to search engine strategies and your home
business website sells nuts and bolts, all you have to do is
use the words nuts and bolts a lot on your website, right?
Then you can make sure those search engine crawlers will
find you. Wrong! Using a phrase or word too many times on a
page will actually trigger a red flag. It also will make
your WebPages look and sound dumb to visitors.
Most SEO experts will tell you that it isnt really keyword-
rich content that you want. For example, if you are a hotel
owner in Seattle. Optimizing your business page with the
word hotel would be a waste of time. People who are looking
for a hotel wont usually type the word hotel on Google.
They are looking for a hotel in a certain city. In your
case, theyd be looking for a hotel in the Seattle area.
What you are want, then, is a keyword phrase, like Seattle
hotel. Look for two or three keyword phrases you can use.
The more you focus on keyword phrases the more people will
find you. You want people to find you so theyll book a room
at your hotel when they get to Seattle, next week. What if
your website is already written? You can easily edit it.
Anywhere you see the word hotel, just add Seattle in front
of it. Be a guest in our hotel would be changed to: Be a
guest in our Seattle hotel.
Doing the Dash and Slash
Think about your own experience with Internet search
engines. You wouldnt normally search for dining/sleeping
when you are looking for an out of town place to stay.
Search engines probably wont separate the words. Why not
change it into two separate keyword phrases instead? We
offer our guests dining comfort and sleeping comfort. If you
absolutely need to have a slash or dash between words on
your web page, leave a space like this: dining / sleeping.
The reader will probably not be bothered by the extra space
and the search engine is more likely to pick up each word,
Try and put your keyword phrases in your header tags, using
HTML header codes. For example: Discover Seattle and
all it has to offer at the Seattle Inn. Then, you
would follow with keyword-rich content. Dont just use the
header tags for your search engine optimizing. It is a
useful way to add optimization, but shouldnt be a
replacement for using keyword phrases throughout the page.
Who, What, Where?
Chances are youve seen some web pages that are just a bunch
of keyword phrases lumped together. It makes little sense to
the reader and makes the page look ridiculous. The trick to
making your site both interesting to read and search engine
friendly is to think like a reporter. Look for ways to ask
yourself the questions that will give you new ways to use
your keyword phrases. For instance, many web sites will
have an FAQ section. Just what are the Frequently Asked
Questions about? Heres another chance to use keyword
phrases. An added bonus here if you use bulleted
information. It is usually important, so the search engines
will likely be looking for them:
Frequently Asked Questions About:
A? Seattle dining
A? Seattle hotels
A? Seattle Inns
If you are still feeling lost about writing for search
engines, why not hire a company that does Search Engine
Optimization? The cost to your business might seem like a
lot, but search engine marketing strategies do improve
visibility. Plus, youll learn some valuable lessons along
About The Author
Glenn Curry is the Publisher of the Enterprise Ezine. You can
look forward to geting the best information on Interent Marketing
with every issue. At our website you will find domain registration,
Website Hosting services, Webmaster Tools, Free training. Free
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